Case Studies
Real-world success with Tendertrace
Explore our customer successes
Through our case studies, you’ll gain valuable insights into how Tendertrace empowers organisations to navigate the complex world of government procurement and achieve exceptional results.
Our case studies showcase the journeys of various businesses across industries that have harnessed the power of Tendertrace. Discover how they leveraged our Market Intelligence Platform to gain a competitive edge, identify key opportunities, and position their solutions effectively to secure government contracts. Each case study provides a unique perspective on how our platform has transformed their approach to government sales.
Empowering Organisations as Trusted Advisors in Government Tech Sales | Microsoft Case Study
Introduction
Tendertrace played a pivotal role in Microsoft's journey to becoming a trusted advisor in the public sector tech sales landscape. By providing a single source of truth and empowering deep market understanding, Tendertrace enabled Microsoft to position themselves as a valuable partner for government agencies.
A single source of truth
At the heart of this partnership was Tendertrace's comprehensive market intelligence platform. It served as a reliable and easily accessible resource for Microsoft, offering real-time insights into the status of Australian government purchasing contracts across cloud, software, and hardware. By having a single source of truth, Microsoft gained a holistic view of the public sector tech landscape, allowing them to make well-informed decisions and tailor their offerings accordingly.
Deep market understanding
Tendertrace went beyond providing data; it facilitated deep market understanding for Microsoft. Through the dashboard interface, Microsoft delved into individual customers, contracts, and competitors. This level of insight proved invaluable, as it enabled Microsoft to comprehend the dynamic market forces at play, identify key opportunities, and strategically position their solutions.
Timely sales strategies
Being ahead of the curve is crucial in the fast-paced world of government tech sales. Tendertrace ensured that Microsoft's sales team received timely notifications about the expiration or release of tenders in an easy-to-digest newsletter format, giving them the opportunity to prepare and approach relevant public sector departments with a well-crafted sales motion.
Trusted advisor approach
Tendertrace took on the role of a trusted advisor, providing custom bi-monthly market insight reports tailored to Microsoft's specific account planning needs. These reports delivered up-to-date information in an easily digestible format, enabling Microsoft to make informed decisions and act as a trusted partner to their clients. By leveraging the expertise and support of Tendertrace, Microsoft also strengthened their position as a reliable advisor in the government tech sector.
In the words of Emily Leiding, Surface BG | Sr GTM Manager | Surface Commercial | ANZ Public Sector at Microsoft,
"Tendertrace is more than a data platform; it's an intuitive, easy-to-use tool that generates actionable insights to plan with. We recommend it to anyone working across technology in the government space."
With Tendertrace, organisations can unlock the power of being a trusted advisor in government tech sales. By providing a comprehensive platform for market intelligence and empowering timely and strategic decision-making, Tendertrace helps businesses navigate the complexities of the public sector and establish themselves as trusted partners in the government tech landscape.
This report highlights the growing prominence of cybersecurity trends within the public sector, specifically regarding Application and Network Security, for the financial year 2023.